Advertising vs. Marketing: Understanding the Key Differences

Advertising and marketing are often used interchangeably, but they are not synonymous. In the realm of business, understanding the nuances between these two terms is vital for effective strategizing and achieving long-term success. While both advertising and marketing aim to promote products or services, they serve different functions within a comprehensive business strategy. In this […]
Youtube: A Hybrid of Social Media and Video-Sharing Platform

Social media has become an integral part of our daily lives, enabling us to connect, share, and engage with others on various online platforms. YouTube, a popular video-sharing website, has revolutionized the way we consume and interact with video content. However, the classification of YouTube as a social media platform remains a topic of debate. […]